It has been about 3 years since Flawless first hit the London scene and they have certainly come a long way since their first party.
I use the word party because despite holding events at many clubs and bars, Flawless are determined to ensure that every event is a party... for the people. Yes, it is themed around a general love of all things house. Yes the resident and guest DJs can rock the crowd. Yes, they can have the crowd lingering on every build-up and breakdown. Yes, they manage to pick that luscious blend of known and new floor-fillers. Yes, they always leave the crowd screaming "ONE MORE!"
But, it is not just centred around the music, glorious though it is. Flawless know that all the right ingredients must be mixed in all the right measures to achieve that feeling of "Wow, haven't had a night out like that in ages. When is the next one?"
A good night out should encapsulate the experience from start to finish and the Flawless team always work hard to deliver in every aspect, minor or major, and they do it with class and consistency.
In a relatively short time since fruition, the Flawless promotion has gained a deft level of maturity and a loyal following. Their brief history can boast a wide variety of amazing party nights, from their initiation at London's Rose Bar, to venues in Central London including Café De Paris & Sin plus branching out to the London suburbs of Kingston & Greenwich, as well as their recently successful 2007 & 2008 tour of Ibiza and onto their impending and most impressive party's to date at Greenwich's O2 Dome & Studio Valbonne plus there brand new venues for 2008, Essence in Kingston, INC Lounge - Greenwich, Babalou - Brixton & Loft - 02 Dome.
Flawless is run by Steve Westover
What was the motivation to set up Flawless? Where has it gone? What do you love about it?
Steve:
" I originally set up Flawless based simply on our love for House music and the desire to put on a dam good party for everyone we knew. I wanted to create a brand name which would be instantly recognizable and had a touch of class to it, which is why we chose Flawless, the name says it all really! We started off doing our events at small intimate bars around London for the first six months, basically building the brand name. Our first big break was when we were offered a monthly residency at Club Sin in the heart of the West End which ran for over a year and had some fantastic reviews. I would say that this night established us on the London club scene as a very reputable brand. From then on we have just grown and grown to bigger and better things. Flawless are delivering upfront quality house music whether it be deep underground funk to uplifting vocal house or full on twisted dirty house! 2008 is going to be a busy year for us with a new home for our club nights, the stunning Inc Club in the heart of the O2 Dome – Greenwich, along with our monthly residency's at Studio Valbonne in the heart of the West End plus our upcoming reseidency at Loft - 02 dome and our 4th Birthday on 20th December @ Koko!.
So, you now know all about Flawless... but have you actually experienced Flawless? If not, then now is your chance. If you have then you will be eager to know all about their next 'all the stops pulled out' party.